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Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year.
Dentsu’s gaming chief on the 2023 trends shaping the sector
Brent Koning, Dentsu Gaming’s global gaming lead, explains why he's looking to educate more brands about emerging technologies in the gaming space.
Meta launches VR experience with Sir David Attenborough
The event takes place from 29 November to 4 December at Westfield, White City.
Dentsu Gaming launches globally
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
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