Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
Over time, communication has become progressively more involving, from simple sketches to complex storytelling to our baby steps into immersive experiences.
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
Holoride is gaming long-distance car journeys with VR
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