vr

Sep 30, 2021

Dentsu Gaming launches globally

Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.

Jun 24, 2021

Facebook's VR ad setback shows importance of putting customer experience first

The in-game ads are part of Facebook exploring new ways for developers to generate revenue.

Jun 12, 2021

Virtual production techniques getting better at blending digital and physical worlds

Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.

Jun 8, 2020

The future of communication is visceral

Over time, communication has become progressively more involving, from simple sketches to complex storytelling to our baby steps into immersive experiences.

Apr 2, 2020

Asics hosts virtual-reality shoe launch

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.