vr

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Lixil sees VR and AR as key to winning over Japan's new home improvers
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Nov 21, 2018

Lixil sees VR and AR as key to winning over Japan's new home improvers

The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.

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Kantar's retail consultancy launches tool that combines VR and data
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Feb 6, 2018

Kantar's retail consultancy launches tool that combines VR and data

The offering allows brand owners and retailers to co-design retail environments in VR while factoring in data on shopper behaviour.

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Technology adds a new layer of realism to Japan promotions
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Jan 23, 2018

Technology adds a new layer of realism to Japan promotions

360 degree views of sumo, shrines and Pikachu.

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Audi rolls out global VR experience to get people back into the showroom
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Aug 16, 2017

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

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