vr
Dentsu Gaming launches globally
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop.
The future of communication is visceral
Over time, communication has become progressively more involving, from simple sketches to complex storytelling to our baby steps into immersive experiences.
Asics hosts virtual-reality shoe launch
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
Extended reality gaming for self-driving cars: Experience stories
Holoride is gaming long-distance car journeys with VR
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
