The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.
The offering allows brand owners and retailers to co-design retail environments in VR while factoring in data on shopper behaviour.
360 degree views of sumo, shrines and Pikachu.
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
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