Holoride is gaming long-distance car journeys with VR
The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.
The offering allows brand owners and retailers to co-design retail environments in VR while factoring in data on shopper behaviour.
360 degree views of sumo, shrines and Pikachu.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins