metaverse

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or here to stay?

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

Nov 21, 2022

As beauty brands shutter stores in China, can the metaverse offer a second chance?

Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.

Nov 21, 2022

When an island sinks, it rises in the metaverse

In a dramatic campaign for Pacific Island nation Tuvalu, The Monkeys creates an entire digital nation in an attempt to save the real thing.

Nov 21, 2022

Meta launches VR experience with Sir David Attenborough

The event takes place from 29 November to 4 December at Westfield, White City.

Oct 27, 2022

A floating metaverse experience on an OLED TV

INSPIRATION STATION: These art pieces unlock an immersive experience of OLED displays and the TV industry.