experiential marketing

Mar 11, 2020

Is ‘remote working’ the future of experiential?

The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.

Feb 28, 2020

A lab that might make you hate work less after a holiday

WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.

Jan 15, 2020

Giant pineapple rolls across Singapore in Caltex campaign

To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.

Jan 10, 2020

Why brands should leverage experiential more aggressively in 2020

Experiences are no more just a touchpoint in a campaign journey—they’re the climax.

Dec 18, 2019

Matthew McConaughey designs cabin in Aussie wilderness for Wild Turkey

PHOTOS: A cabin more ruggedly handsome than the man himself. Alright, alright, alright.

Nov 12, 2019

Microsoft pilots global retail solution in Singapore

We test out the service and report back with notes.