Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Playing it safe now—understandable as it might feel to do so—is often the worst option.
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.
WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.
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