experiential marketing
Is ‘remote working’ the future of experiential?
The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.
A lab that might make you hate work less after a holiday
WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.
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Giant pineapple rolls across Singapore in Caltex campaign
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
Why brands should leverage experiential more aggressively in 2020
Experiences are no more just a touchpoint in a campaign journey—they’re the climax.
Matthew McConaughey designs cabin in Aussie wilderness for Wild Turkey
PHOTOS: A cabin more ruggedly handsome than the man himself. Alright, alright, alright.
Microsoft pilots global retail solution in Singapore
We test out the service and report back with notes.
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