Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
Esports offer will build excitement for the Olympic Games Tokyo 2020.
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
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