experiential marketing
Why web 3 is experiential marketing’s biggest frenemy
Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
Olympics goes virtual in bid to capture esports audience
Esports offer will build excitement for the Olympic Games Tokyo 2020.
In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
La Mer transports visitors into ethereal underwater experience
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
The evolution of events in the ‘new normal’
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
How to successfully run a virtual event (and mistakes to avoid)
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
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