Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve.
The event takes place from 29 November to 4 December at Westfield, White City.
The AR experience provided comic fans with a unique card, including a digital version.
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
Based in Singapore, he returns to the agency after a stint with Dentsu International, New York.
Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
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