experiential marketing
From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve.
Meta launches VR experience with Sir David Attenborough
The event takes place from 29 November to 4 December at Westfield, White City.
EBay turns Comic Con-goers into avatars for collectible trading cards
The AR experience provided comic fans with a unique card, including a digital version.
Where is brand experience headed?
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
TBWA Asia appoints Perry Essig as first chief creative experience officer
Based in Singapore, he returns to the agency after a stint with Dentsu International, New York.
Why web 3 is experiential marketing’s biggest frenemy
Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
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