The COVID-19 outbreak has forced businesses to implement remote working policies, but Jack Morton’s Greater China head ponders its effectiveness in the experiential space.
WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
Experiences are no more just a touchpoint in a campaign journey—they’re the climax.
PHOTOS: A cabin more ruggedly handsome than the man himself. Alright, alright, alright.
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