experiential marketing

Nov 21, 2022

Meta launches VR experience with Sir David Attenborough

The event takes place from 29 November to 4 December at Westfield, White City.

Nov 6, 2022

EBay turns Comic Con-goers into avatars for collectible trading cards

The AR experience provided comic fans with a unique card, including a digital version.

Sep 22, 2022

Where is brand experience headed?

In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.

Jul 12, 2022

TBWA Asia appoints Perry Essig as first chief creative experience officer

Based in Singapore, he returns to the agency after a stint with Dentsu International, New York.

Nov 23, 2021

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.

Apr 25, 2021

Olympics goes virtual in bid to capture esports audience

Esports offer will build excitement for the Olympic Games Tokyo 2020.