experiential marketing

3 days ago

Where is brand experience headed?

In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.

Jul 12, 2022

TBWA Asia appoints Perry Essig as first chief creative experience officer

Based in Singapore, he returns to the agency after a stint with Dentsu International, New York.

Nov 23, 2021

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.

Apr 25, 2021

Olympics goes virtual in bid to capture esports audience

Esports offer will build excitement for the Olympic Games Tokyo 2020.

Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.