experiential marketing

Nov 23, 2021

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.

Apr 25, 2021

Olympics goes virtual in bid to capture esports audience

Esports offer will build excitement for the Olympic Games Tokyo 2020.

Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Oct 23, 2020

The evolution of events in the ‘new normal’

Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.

Oct 22, 2020

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.