Jane Leung
Aug 31, 2010

Mars Japan appoints UM to handle media buying and planning duties

TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.

Mars Japan appoints UM to handle media buying and planning duties

Mars’ decision to place UM in charge follows a three-way pitch. The incumbent agency is said to be Dentsu.

UM is looking to plan and develop media marketing activities starting next month. This appointment does not include creative development which is managed by I&S BBDO Tokyo.

Mars Japan currently handles petcare products, snacks and beverages. Brands sold in the country include M&M’s, Snickers, MilkyWay, Combos, Pedigree, Cesar, Greenies, Perfect Fit, Nutro and Flavia.

Reported recently, Mars has charged StarCom as its media agency in China. The Chinese business falls under Mars and Wrigley China, a subsidiary of Mars Incorporated. The company also consolidated its M&M's and Snickers accounts under BBDO China in August.

Related Articles

Just Published

12 hours ago

Behind Marriott Bonvoy’s first APAC campaign

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

12 hours ago

Move and win roundup: Week of August 15, 2022

Wavemaker, OMG, and Teneo help kick-off Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

13 hours ago

Publicis' sustainability shop Salterbaxter arrives ...

Salterbaxter will work with companies in Australia to help them develop sustainability strategies and actions.

13 hours ago

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.