SYDNEY - Edelman Sydney has been appointed as the consumer and healthcare PR agency for Wrigley brand Extra Professional, following a three-way competitive pitch.
TAIPEI - OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media Palette.
SINGAPORE - BBH Asia-Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.
TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.
Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.
MUMBAI - Isobar India has been tasked to relaunch Perfetti van Melle India's website and manage the brand's social media activities on Facebook and Twitter.
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