Oct 20, 2010

Edelman Sydney adds Extra Professional to Wrigley PR duties

SYDNEY - Edelman Sydney has been appointed as the consumer and healthcare PR agency for Wrigley brand Extra Professional, following a three-way competitive pitch.

Oct 6, 2010

Mars appoints OMD Taiwan following month of pitches

TAIPEI - OMD Taiwan has been appointed to the media business for Mars following a month-long competitive pitch against Mindshare and incumbent Dentsu Media Palette.

Sep 28, 2010

Perfetti van Melle picks BBH Asia-Pacific for Mentos brief

SINGAPORE - BBH Asia-Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.

Aug 31, 2010

Mars Japan appoints UM to handle media buying and planning duties

TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.

Aug 23, 2010

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.

Aug 20, 2010

Perfetti van Melle India tasks Isobar to revamp website

MUMBAI - Isobar India has been tasked to relaunch Perfetti van Melle India's website and manage the brand's social media activities on Facebook and Twitter.