Staff Reporters
Sep 28, 2010

Perfetti van Melle picks BBH Asia-Pacific for Mentos brief

SINGAPORE - BBH Asia-Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.

Perfetti van Melle picks BBH Asia-Pacific for Mentos brief

This furthers BBH Asia Pacific’s relationship with Perfetti van Melle; BBH is already the agency of record for the global Chupa Chups business.

It also extends BBH’s relationship with Mentos in the region. The agency recently originated campaigns for Mentos in China and Japan. Work to date has included campaigns including ‘Illusions’, ‘Unconventional Fun’, ‘Tongue Twister’, and ‘Mr Mentos’.

Said Christian Bathe, marketing manager, Perfetti van Melle (Export Far East), “With such a positive track record on both Mentos and other Perfetti Van Melle brands, we are confident that BBH is the perfect partner to support our ongoing marketing efforts in the region.”

Mentos is one of five Perfetti Van Melle brands that BBH works with globally, alongside Chupa Chups (global), Alpenliebe (China) and Frisk and Vigorsol (Europe).

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