Jane Leung
Aug 23, 2010

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

The ‘Smarties 8 colours of fun’ campaign has assigned a Smarties colour to each of the children  and paired them with a musician, sculptor, dance choreographer or photographer.

Angus Hennah, executive creative director at JWT Sydney, said, “We wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,”

The colour blue will kick start the campaign featuring a child named Jonathan and musician Raymond Wassef. Together, they work on song lyrics about an underwater wonderland.

Their projects will unfold via YouTube and Facebook.

“The JWT campaign is another great example of how Nestlé brands can use digital to create a
richer and more engaging relationship with their target consumers. Digital is a great tool for
generating loyalty,” adds John Broome, head of marketing for Nestlé Confectionery & Snacks.



Credits:
Project Smarties 8 colours of fun
Client Nestle
Creative agency JWT Sydney
Executive creative director Angus Hennah
Creative team Simon Armour, Blair Kimber
Account servicing Paul Coles, Fiona Tenaglia, Anna Swinburne
Production company Curious
Director Summer Agnew
Post-production company FSM
Sound Nylon Sutdios
Exposure Television, online, in-store

Source:
Campaign Asia

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