The ‘Smarties 8 colours of fun’ campaign has assigned a Smarties colour to each of the children and paired them with a musician, sculptor, dance choreographer or photographer.
Angus Hennah, executive creative director at JWT Sydney, said, “We wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,”
The colour blue will kick start the campaign featuring a child named Jonathan and musician Raymond Wassef. Together, they work on song lyrics about an underwater wonderland.
“The JWT campaign is another great example of how Nestlé brands can use digital to create a
richer and more engaging relationship with their target consumers. Digital is a great tool for
generating loyalty,” adds John Broome, head of marketing for Nestlé Confectionery & Snacks.
Project Smarties 8 colours of fun
Creative agency JWT Sydney
Executive creative director Angus Hennah
Creative team Simon Armour, Blair Kimber
Account servicing Paul Coles, Fiona Tenaglia, Anna Swinburne
Production company Curious
Director Summer Agnew
Post-production company FSM
Sound Nylon Sutdios
Exposure Television, online, in-store