tokyo

Mar 15, 2021

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.

Feb 16, 2021

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

Jan 21, 2021

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports.

Aug 27, 2020

R/GA Tokyo hires Masaya Nakade from AKQA as ECD

He leaves AKQA London after 16 years leading creative teams globally and is now responsible for leading the creative vision for the Japanese shop.

Jun 25, 2020

Dentsu Inc. named Cannes Lions Asia Agency of the Decade

The Tokyo-based agency has won Grand Prix, Titanium and Lions in many other categories over the past decade.

Apr 2, 2020

Asics hosts virtual-reality shoe launch

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.