Feb 18, 2019

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Nov 25, 2014

What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee

HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.

Jan 16, 2013

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United for the next three years.

Oct 9, 2012

CASE STUDY: How Mizone grew sales with British game show concept

Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, using the game format to create parallels with the tension felt by Chinese consumers in daily life.

Nov 19, 2010

Vitasoy creates 'MomenTee' campaign on Facebook

Hong Kong ready-to-drink soymilk brand Vitasoy has launched an irresistible campaign titled the ‘MomenTee’ through social media and TVC.

Nov 19, 2010

CASE STUDY: Big hits for Oishi Green Tea Boobs viral

Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.