Staff Writer
Jan 16, 2013

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United for the next three years.

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

These sponsorships will enable the club to generate revenue from merchandising and product licensing; as well as engage with the country's fan base of 108 million followers, according to Manchester United's commercial director Richard Arnold.

Wahaha will become the club's first official soft drinks partner, while China Construction Bank will hold exclusive rights to produce the official club-branded credit card in mainland China. The CCB Manchester United Credit Card will be marketed to 102 million personal banking customers.

Manchester United has visited China 11 times to play friendly matches since 1975, most recently in August last year.



Campaign China

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