Staff Reporters
Apr 17, 2019

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Customer experience still isn’t getting the attention it deserves despite all the clamour from brands about how important it is, according to Adobe and EConsultancy’s annual Digital Trends report.

Surveying more than 12,500 people worldwide across the digital customer experience industry, including marketers and agency executives, the report found that while almost a fifth of respondents said CX was the most exciting opportunity this year, 54% said their CX maturity was not very advanced’. Just...

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