Apr 27, 2024

How to tackle data-driven customer experience strategy

It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.

Mar 6, 2024

Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX

With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.

Jan 25, 2024

How Asia's AI revolution is helping businesses to redefine CX

Valtech's Atlas Lim shares his observations on the emergence and influence of generative AI on CX, and why it's a catalyst for transformative interactions across China and Southeast Asia.

Jan 17, 2024

10 trends that will shape B2B marketing in 2024

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

Jan 15, 2024

Eight CX trends to watch out for in 2024

World-leading expert in CX and best-selling author, Professor Steven van Belleghem, shares his predictions for the top customer trends in 2024—and what they mean for brands and agencies alike.

Jun 28, 2023

The Philippines' top brands for customer experience

The Philippines list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.