Apr 17, 2019

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

Oct 26, 2018

Centennials don't care about your brand's good reputation

A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.

Sep 6, 2018

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Aug 17, 2017

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

Mar 5, 2015

APAC marketers shift toward customer experience, mobile-first

ASIA-PACIFIC - Marketers in Europe, North America and Asia agree that customer experience is a top priority, but marketers in Asia are going about it differently, according to a new report from Econsultancy and Adobe.