Olivia Parker
Oct 26, 2018

Centennials don't care about your brand's good reputation

A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.

A new survey finds that centennials seem to care less about which brand they buy than previous generations

Southeast Asian centennials, also known as Generation Z, are not interested in prestigious or famous brands when they shop online, finds a new study by Econsultancy and Dentsu Aegis Media.

Over half of the 3,055 16- to 23-year-olds surveyed in Indonesia, Malaysia, Singapore, Thailand and Vietnam rated free delivery’ or fast delivery’ as the top driver for spending online, the survey found. Nearly half 46% would abandon purchases if there was a charge for delivery....

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