Staff Reporters
Aug 17, 2017

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

Pain points: The skill gaps hurting marketers the most

Source: Econsultancy's "Digital Marketing Training Needs in Singapore 2017" report, produced in association with NTUC U Associate and Workforce Singapore (WSG).

Sample/Methodology: Survey of over 300 marketing professionals in Singapore: 72 percent client-side marketing professionals and 28 percent from the "supply side" (agency marketers, consultants and those working for technology vendors or other service providers). More than half (53 percent) of respondents were from multinational companies, 25 percent from SMEs and the remainder from government, government-linked companies or "other".

Thinking about your organisation, in which of the following digital-related areas are the biggest skills gaps?

Which of the following areas of digital marketing expertise is your organisation planning to recruit for or outsource?


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