Staff Reporters
Aug 17, 2017

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

Source Econsultancy's Digital Marketing Training Needs in Singapore 2017 report, produced in association with NTUC U Associate and Workforce Singapore WSG.

SampleMethodology Survey of over 300 marketing professionals in Singapore 72 percent client-side marketing professionals and 28 percent from the supply side agency marketers, consultants and those working for technology vendors or other service providers. More than half 53 percent of respondents were from multinational companies, 25 percent from SM...

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