APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Source: Cover of the 2018 Digital Trends Report

APAC-based marketers are among the most enthusiastic for AI, with only 38% of respondents from the region dismissing the need for the technology, compared to 51% from North America, according to the 2018 Digital Trends report released by Econsultancy in association with Adobe. 

The survey further revealed that 51% of respondents from APAC are either using AI already, or are planning to use it in the next 12 months. The areas of...

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