Matthew Miller
Sep 6, 2018

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

APAC B2B marketers know their e-commerce goals, aren't there yet

Top of the Charts provides a quick, mostly visual summary of a new piece of relevant research.

Report: State of B2B Ecommerce in ANZ, Southeast Asia and India, produced by Econsultancy in partnership with Magento (an Adobe company).

Methodology: Online survey of more than 500 companies in Australia and New Zealand (ANZ), Southeast Asia and India in June and July 2018.

Self-interest worth noting: Magento makes an open-source e-commerce platform.

Key takeaways:

  • Organisations in the Asia-Pacific and India are still developing their Ecommerce platforms in order to drive increased sales with customers.
  • Only a third of respondents (33%) strongly agree that they can ‘personalize the digital experience based on previous interactions with the business’
  • A quarter (24%) are still yet to make steps towards personalized products and offers.
The expectations of B2B buyers are shaped by their experience using consumer retail sites.

“There is a growing need for B2B-focused brands to make more of an impact when it comes to meeting growing expectations for a great customer experience,” said Nicholas Kontopoulos, regional head of APAC marketing with Magento. “Buyers increasingly want the same quality of digital engagement that they get from the likes of Amazon, Lazada and Alibaba.”

See more Top of the Charts


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