martech
Tech Bites: Week of August 8, 2022
News from Shopee, Summit Media, Accenture, BDigital, and more.
WPP acquires Australia-based martech agency Bower House Digital
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
Tech MVP 2022: Presenting the Most Valuable Products
A jury of tech leaders has named five technologies as Most Valuable Products in marketing communications in Asia-Pacific.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Immedia launches Contrend martech platform
The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.
Mobvista aims to increase reach across sectors with Reyun acquisition
CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.
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