martech
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Tech MVP 2023: Presenting the Most Valuable Products
A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.
MRM appoints Jonathan Beh as China CEO
As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.
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The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
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How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Tech Bites: Week of August 8, 2022
News from Shopee, Summit Media, Accenture, BDigital, and more.
WPP acquires Australia-based martech agency Bower House Digital
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
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