martech

Mar 3, 2020

Media360 India agenda for 2020 announced

More speakers added to Mumbai event on March 17.

Mar 2, 2020

The Ad Contrarian: Sugar and technology

Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.

Jan 23, 2020

WPP AUNZ acquires New Zealand martech specialist Dominion

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

Nov 1, 2019

IPG rolls out new martech company Kinesso in Asia

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

Jul 17, 2019

M&A deals slow down but value grows

TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.

Apr 17, 2019

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.