martech

Dec 21, 2021

9 martech predictions for 2022

Marketing tech execs predict the biggest trends in the space for the coming year.

Jul 21, 2021

Immedia launches Contrend martech platform

The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.

May 18, 2021

Mobvista aims to increase reach across sectors with Reyun acquisition

CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.

Mar 3, 2020

Media360 India agenda for 2020 announced

More speakers added to Mumbai event on March 17.

Mar 2, 2020

The Ad Contrarian: Sugar and technology

Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.

Jan 23, 2020

WPP AUNZ acquires New Zealand martech specialist Dominion

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.