martech
India's digital advertising industry to be $8.15 billion by end-2026: Study
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
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Why do small businesses struggle with digital marketing?
Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.
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Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Artificial intelligence: Tech marvel or 'morally problematic'?
CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.
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