martech
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
Accenture acquires martech consultancy The Lumery in Australia
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation.
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IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.
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Tech MVP 2023: Presenting the Most Valuable Products
A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.
MRM appoints Jonathan Beh as China CEO
As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.
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