martech
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Immedia launches Contrend martech platform
The artificial-intelligence and machine learning (AI and ML) powered platform aims to give users insights on how content-marketing campaigns are landing with audiences.
Mobvista aims to increase reach across sectors with Reyun acquisition
CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.
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Media360 India agenda for 2020 announced
More speakers added to Mumbai event on March 17.
The Ad Contrarian: Sugar and technology
Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.
WPP AUNZ acquires New Zealand martech specialist Dominion
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
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