According to sources, the account's remit is for seven countries in Southeast Asia and is worth an estimated US$20 million in billings.
It's understood that until this review, the Huggies digital account in the region was held by mulitple agencies.
In 2011, Ogilvy & Mather was named global digital AOR for Huggies. It is unclear if the agency still holds the account. The agency did not respond to a request for clarification in time for publication.
In Southeast Asia, agencies that have worked on Huggies' digital acocunt in the recent past include Ogilvy and VLT Malaysia.
The pitch is being managed by R3, which has declined to comment.