southeast asia

Oct 19, 2020

Pandemic-driven changes easy to see in SEA online-purchase data: Research

A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.

Sep 29, 2020

Aggressive mobile pricing, content help Netflix dominate key SEA markets

Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.

Sep 23, 2020

Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.

Aug 27, 2020

Why BandLab Technologies believes Asia is ready for NME

The company sees a vibrant music scene happening in Southeast Asia and aims to connect brands to fans through physical and digital platforms, as well as experiential opportunities.

Jul 27, 2020

With sharply defined audience, Ampverse sees mass-market brands signing up

Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.

Jun 1, 2020

Grab to add plum position to its advertiser offering

With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.