A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
The company sees a vibrant music scene happening in Southeast Asia and aims to connect brands to fans through physical and digital platforms, as well as experiential opportunities.
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins