southeast asia
SEA ecommerce companies not immune to gender gap
TOP OF THE CHARTS: The most popular ecommerce platforms have an overall 60:40 gender split in leadership positions, but the ratio worsens to nearly 70:30 at the C-level, according to a report from iPrice.
TBWA, UM and independents shine at Southeast Asia AOY
Two regional awards and a trio of golds makes TBWA the most successful at the Southeast Asia Agency of the Year Awards for 2020. Beyond this, independents prosper.
Agency of the Year 2020 winners: Southeast Asia
Campaign Asia-Pacific announces the winners in the Southeast Asia region of the 2020 Agency of the Year awards.
Pandemic-driven changes easy to see in SEA online-purchase data: Research
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
Aggressive mobile pricing, content help Netflix dominate key SEA markets
Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
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