southeast asia
Pandemic-driven changes easy to see in SEA online-purchase data: Research
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
Aggressive mobile pricing, content help Netflix dominate key SEA markets
Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
Why BandLab Technologies believes Asia is ready for NME
The company sees a vibrant music scene happening in Southeast Asia and aims to connect brands to fans through physical and digital platforms, as well as experiential opportunities.
With sharply defined audience, Ampverse sees mass-market brands signing up
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
Grab to add plum position to its advertiser offering
With a premium top-of-the-app position set to reach millions every day, Grab Ads is enhancing its full-funnel offering, according to regional head Ken Mandel, a speaker at this week's Campaign Connect virtual conference.
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