On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
Misra will lead a 100-person team in SEA in addition to his current responsibilities as South Asia CEO.
See the complete winner list for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
WPP agencies Ogilvy and Mindshare mark their return to AOY with 22 award wins for Southeast Asia, while TBWA retains the region's Creative Agency of the Year title.
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