Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
Misra will lead a 100-person team in SEA in addition to his current responsibilities as South Asia CEO.
See the complete winner list for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
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