David Blecken
Feb 6, 2017

Japanese seniors warm to smartphones and ecommerce

Shopping is the most popular online activity, as Yahoo and radio show resilience.

Smartphone usage is becoming more prevalent among Japanese senior citizens as online shopping rises across the board, according to research into digital media habits in the market by IPG Mediabrands.

The Media in Mind’ study, which canvassed 2,400 internet users in the Kanto and Kansai areas over three days in November 2016, found 28 percent of respondents aged between 70 and 74 now own smartphones. 33 percent of men and 23 percent of women in...

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