amazon
Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech
In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Amazon’s ad sales surge 77% to nearly $7 billion
The tech giant also logged 44% year-over-year revenue growth in Q1.
Be a partner to FAANG gang, don't depend on them, in a platform world
Here are four ways for brands to take control of their destiny, Publicis Groupe's global CMO says.
How tech giants slashed adspend by $1 billion during the pandemic
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Amazon cuts ad spend for first time in 17 years
Pandemic led to lower costs for top global advertiser.
Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4
A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.
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