amazon
Do brands need to decide which consumers they want to keep?
The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views.
.png&h=268&w=401&q=100&v=20170226&c=1)
Amazon says majority of brand purchases are serendipitous
How do brands strategise for this? Executives from Amazon and Ezaki Glico say discovery, consideration and recommendation are all important considerations for ecommerce marketers.
Lazada, Shopee called out for inflated pricing on masks, other COVID-19 gear
Vietnam, Thailand among countries to sanction platforms, even as other countries delist dodgy products and urge rational pricing.
Bezos’ US$10b climate-change gift: Sincere move or empty gesture?
SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.
Rakuten launches advertising offensive
TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.
Amazon is 'biggest advertiser on Earth' as ad spend hits $11bn
Ecommerce giant accounts for nearly 2% of global ad expenditure.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
