Jun 15, 2020

Do brands need to decide which consumers they want to keep?

The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views.

Jun 11, 2020

Amazon says majority of brand purchases are serendipitous

How do brands strategise for this? Executives from Amazon and Ezaki Glico say discovery, consideration and recommendation are all important considerations for ecommerce marketers.

Mar 12, 2020

Lazada, Shopee called out for inflated pricing on masks, other COVID-19 gear

Vietnam, Thailand among countries to sanction platforms, even as other countries delist dodgy products and urge rational pricing.

Feb 21, 2020

Bezos’ US$10b climate-change gift: Sincere move or empty gesture?

SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.

Feb 13, 2020

Rakuten launches advertising offensive

TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.

Feb 4, 2020

Amazon is 'biggest advertiser on Earth' as ad spend hits $11bn

Ecommerce giant accounts for nearly 2% of global ad expenditure.