The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views.
How do brands strategise for this? Executives from Amazon and Ezaki Glico say discovery, consideration and recommendation are all important considerations for ecommerce marketers.
Vietnam, Thailand among countries to sanction platforms, even as other countries delist dodgy products and urge rational pricing.
SOUNDING BOARD: We asked industry pros about the reputational impact of the Amazon founder's environmental pledge, and whether it's likely to generate goodwill—or the ill kind.
TECH BITES: Rakuten is pooling its resources into one advertising portal for the first time, amid growing competition from the likes of Amazon.
Ecommerce giant accounts for nearly 2% of global ad expenditure.
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