amazon

May 4, 2021

Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech

In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

May 2, 2021

Amazon’s ad sales surge 77% to nearly $7 billion

The tech giant also logged 44% year-over-year revenue growth in Q1.

Apr 6, 2021

Be a partner to FAANG gang, don't depend on them, in a platform world

Here are four ways for brands to take control of their destiny, Publicis Groupe's global CMO says.

Feb 16, 2021

How tech giants slashed adspend by $1 billion during the pandemic

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Feb 7, 2021

Amazon cuts ad spend for first time in 17 years

Pandemic led to lower costs for top global advertiser.

Feb 3, 2021

Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4

A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.