amazon

Feb 5, 2024

Is Temu too timid when it comes to PR?

As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.

Feb 2, 2024

Despite layoffs, Amazon dominates Q4 with $14.7 billion in ad sales

After a year of mass layoffs, the company is more profitable than ever after.

Jan 17, 2024

Amazon layoffs to impact agencies in APAC

Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC

Dec 8, 2023

Prime Video nabs first big agency partner as it prepares to sell ads in 2024

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.

Nov 21, 2023

Brandtech Group integrates Acorn-i to form Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID.

Nov 20, 2023

'This could be a genuine game changer': What the Meta and Amazon collaboration means for marketers

With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.