smartphones

Oct 17, 2017

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

Apr 27, 2017

Samsung plans experience-heavy marketing for S8 to restore consumer faith

The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?

Feb 6, 2017

Japanese seniors warm to smartphones and ecommerce

Shopping is the most popular online activity, as Yahoo and radio show resilience.

Aug 25, 2015

Smart brands in the smartphone segment

Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.

Aug 17, 2015

Consumer lessons from digital Korea

As a nation where boundaries between online and offline are disappearing, what can South Korea, one of the world's most digitalized countries, teach global brands as daily life and technology integrate?

Aug 17, 2015

Korea, cooking and consumer culture

Linking your brand with the art of cooking and eating proves a profitable recipe in South Korea. Angela Kim connects the dots from foodie fanfare to sales lift.