BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.
The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?
Shopping is the most popular online activity, as Yahoo and radio show resilience.
Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.
As a nation where boundaries between online and offline are disappearing, what can South Korea, one of the world's most digitalized countries, teach global brands as daily life and technology integrate?
Linking your brand with the art of cooking and eating proves a profitable recipe in South Korea. Angela Kim connects the dots from foodie fanfare to sales lift.
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