Babar Khan Javed
Oct 17, 2017

Is HTC poised for a comeback with Google's help?

BRAND HEALTH CHECK: HTC is not a brand that commands the sheer devotion of the Apples and Samsungs, but major new investment and VR plans may yet see it right. We asked some key industry pros for their verdict.

Using HTC's 'Vive' device at Tokyo's Sunshine City in April, people enjoy a VR flight around the city.

With reported losses for nine consecutive quarters, a US$1.1 billion injection from Google came none too soon for HTC. The cash should help the company's financial predicament in the short run, and it's becoming clear that the Taiwanese consumer-electronics company will serve as the hardware arm of Google for its Made by Google product line, which includes Pixel Smartphones and Google Home, among others.  

Unlike the love-hate relationship between Samsung...

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