Smart brands in the smartphone segment

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 17 to 23 August.

1. One Plus India
Engagement Score – 994

Having tied up with Ola Cabs to give a few lucky riders the chance to win a One Plus Two, the mobile brand in India leveraged the offline event in their online content. The brand shared pictures of a winner and asked followers to Retweet if they wished to win as well. This encouraged over 140 Retweets and 50 Favorites.

Look who just got lucky after booking a #OnePlus2 experience on @Olacabs app. RT if you wish to be next. #OlaOnePlus2 pic.twitter.com/3gp6NKmrk6

— OnePlus India (@OnePlus_IN) August 17, 2015

2. Xiomi India
Engagement Score – 932

Mi announced the beta launch of its brand new UI which would enable owners of various models of smartphones to receive updates starting Monday. The brand’s tech-savvy followers seemed to be obviously impressed and excited. The tweet received over 100 Retweets and Favorites and was also what performed best for the brand in the week.

No long waits. Starting Monday, 24 Aug, #MIUI7 BETA will be avail on Redmi 1S, Redmi 2, Mi 3/4/4i, Redmi Note 3G/4G. pic.twitter.com/FgU45ZdfZE

— Mi India (@XiaomiIndia) August 19, 2015

3. Samsung Mobile Malaysia
Engagement Score – 923

This post announcing a pair of free pretzels to Samsung Galaxy Users received over 18,000 Likes. Though the post has performed exceedingly well, it confused me a little since it’s not entirely clear where the pretzels will be given out (or even what pretzels had to do with smartphones). However, it looks like a huge group of their fans did understand the post and the tactic worked great for the brand in terms of social engagement.

4. Sony Xperia Indonesia
Engagement Score – 694

Sony Indonesia gave contests a unique twist with their Instagram challenge. The brand posted clues to the contest before posting the question itself. The interactive image attracted over 1,100 Favorites. This post is one of the top 10 most engaging Instagram images in the mobile and handhelds industry in Asia.

 

Kami menyembunyikan empat gembok emas pada post instagram minggu lalubdan setiap gembok berbentuk angka. Angka tersebut adalah bagian dari kode yang sangat rahasia untuk membuka kunci lemari besi. Kamu merasa bisa memecahkan kode dan memenangkan #Xperia M5 dan Xperia C5 Ultra? Cek untuk ikut! http://bit.ly/Enter-The-Vault #Competition #Win #Exciting #Fun #Challenge #GoodLuck #Xperia#TopSecret

A photo posted by Official Sony Mobile Indonesia (@sonyxperiaid) on Aug 17, 2015 at 5:59am PDT

5. YU India
Engagement Score – 664

YU was another brand that used contests and Instagram to engage their social community. On occasion of World Photography Day, the brand asked fans to share a picture. On Twitter, the hashtag #YUCapture was used over 80 times. As part of contest regulations, the brand asked Twitter followers to follow them on Instagram to participate. Thus the brand gained engagement on Twitter and created a bridge to bring its followers to Instagram.

Follow these simple rules to participate in the #YUCapture contest this #WorldPhotographyDay. pic.twitter.com/L1E0F85FNX

— YU (@YUplaygod) August 19, 2015

 

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Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.