Ranjani Raghupathi
Apr 26, 2017

Engagement Meter: April's top social-media brand campaigns and posts

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

Engagement Meter: April's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of April 2017.

Top campaigns

1. FBB India #DropThePants
Engagement Score – 1,000
Number of Facebook Posts – 4

The campaign consisted four Facebook posts, which received over 213,000 likes.

2. HP India #OopsProof
Engagement Score – 992
Number of Facebook Posts – 3

On Facebook, the brand posted three times about the campaign. it collectively received 178,000 likes and a few hundred comments and shares. The campaign also extended to Twitter and Instagram.

3. Sony Pix #FF8WithPix
Engagement Score – 831
Number of Facebook Posts – 12

Between April 1 and 13, Sony Pix posted 12 times on Facebook around the hashtag. It received 332,000 likes, 2,300 Ccomments and 1,200 shares.

 

Top Facebook posts

1. 7Eleven Hong Kong
Engagement Score – 1,000

2. Levi's Thailand
Engagement Score – 1,000

3. Jollibee Singapore
Engagement Score – 1,000

 

Top Tweets

1. Jeep India
Engagement Score – 1,000

2. Pond's Philippines
Engagement Score – 1,000

3. Samsung Malaysia
Engagement Score – 1,000

 

Top Instagram posts

1. Vat 69 India
Engagement Score – 999

 

Add rhythm to your life with #VAT69. #scotch #whisky #scotchlovers #whiskylovers

A post shared by VAT 69 India (@vat69india) on

2. Robinsons Singapore
Engagement Score – 949

3. Axa Indonesia
Engagement Score – 931

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Related Articles

Just Published

1 day ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

1 day ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

1 day ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

1 day ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.