Ranjani Raghupathi
May 23, 2017

Engagement Meter: May's top social-media brand campaigns and posts

See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.

Canon India
Canon India

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 1 through 20 May.

Top campaigns

1. Croma Retail #SchoolOfCool
Engagement – 1,000
Number of Facebook Posts – 13

During the whole period the brand ran the campaign, it posted 15 times on Facebook around the hashtag. It received 215,000 likes.

2. MTR #MTRBreakfastIn3
Engagement – 999
Number of Facebook Posts – 9

On Facebook, the brand posted nine times about the campaign, receiving more than 10,000 likes collectively. The campaign also extended to Twitter.

3. Magnum Malaysia #NeverStopPlaying
Engagement – 986
Number of Facebook Posts – 7

The campaign consisted seven Facebook posts, which received 64,000 likes, 4,400 comments and 3,500 shares. The campaign also collectively garnered over 465,000 video views.

 

Top Facebook posts

1. Tic Tac Thailand
Engagement – 1,000

2. Levi's Philippines
Engagement – 1,000

3. Hutch SriLanka
Engagement – 1,000

 

Top Twitter posts

1. McDonald's Philippines
Engagement – 1,000

2. OPPO Philippines
Engagement – 1,000

3. RedBus India
Engagement – 1,000

 

Top Instagram posts

1. Canon India
Engagement – 986

2. Audi India
Engagement – 977

 

Seats taken. @virat.kohli @adityaracing #VIR8 #AudiDrivingExperience

A post shared by AudiIN (@audiin) on

3. Allianz Malaysia
Engagement – 899

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

1 day ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.