Ranjani Raghupathi
Mar 28, 2017

Engagement Meter: March's top social-media brand campaigns and posts

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

Engagement Meter: March's top social-media brand campaigns and posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from March 2017.

Top campaigns

1. GE India #BalanceTheEquation
Engagement Score – 1,000
Number of Facebook Posts – 7

The campaign consisted seven Facebook posts and received over 215,000 likes.

2. L'Oréal Paris Indonesia #CareWithMicellar
Engagement Score – 996
Number of Facebook Posts – 4

On Facebook, the brand posted four times about the campaign. The posts collectively received 218,000 likes, 255 comments and 175 shares.

3. Burger King India 2 for 99
Engagement Score – 972
Number of Facebook Posts – 4

In March, Burger King posted four times on Facebook about '2 for 99'. It received 96,400 likes, 786 comments and 338 shares. The campaign also extended to Twitter and Instagram.

 

Top Facebook posts

1. BMW Thailand
Engagement Score – 1,000

2. Lufthansa India
Engagement Score – 1,000

3. DBS Indonesia
Engagement Score – 1,000

 

Top tweets

1. Milo Philippines
Engagement Score – 1,000

2. Huawei Mobile Malaysia
Engagement Score – 1,000

3. Durex India
Engagement Score – 1,000

Top Instagram images

1. Pablo Malaysia
Engagement Score – 999

 

We know Valentine's day has ended… but love is still in the air because we have just launched our limited edition Freshly Baked Strawberry Cheese Tart! Win yourself one of these delicious, mouth-watering Strawberry Cheese Tarts just by following these simple steps below: Step 1: Like our Facebook page or follow our Instagram account. Step 2: Give this photo a like and tag 5 of your friends in the comment section below. Step 3: Share this post on your wall or retweet for IG users. 10 Winners from Facebook and 10 winners from Instagram will be chosen at random to redeem their free Freshly Baked Strawberry Cheese Tart! Winner list will be out on 15th of March. Good Luck! :D #PABLOmy #PABLOmySpecial #PABLOcheesetartMalaysia #strawberry #limited #seasonal

A post shared by Pablo Cheesetart Malaysia (@pablo_cheese_tart_malaysia) on

2. Tata Safari India
Engagement Score – 961

3. Nandos Singapore
Engagement Score – 898

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

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