Ranjani Raghupathi
Dec 1, 2016

Engagement Meter: Social campaigns and posts that worked

How Changi Airport, SunFeast, Sennheiser, KFC, AirAsia and more made an impression.

Engagement Meter: Social campaigns and posts that worked

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of November 1st - 28th, 2016.

Top campaigns

1. SunFeast Mom's Magic India #KidsAskMoms
Engagement Score – 997
Number of Facebook Posts – 5

The campaign consisted of five Facebook posts, which they received 21,576 likes, 349 comments and 182 shares.

2. Changi Airport Singapore #PokemonatChangi
Engagement Score – 976
Number of Facebook Posts – 13

On Facebook, the brand posted 13 times about the campaign. Collectively the posts received 98,687 likes, 10,033 comments and 27,727 shares. The campaign also extended to Twitter and Instagram.

3. Axis Bank India #GourmetFest
Engagement Score – 825
Number of Facebook Posts – 5

Between November 4 and 20, Axis Bank posted five times on Facebook using this hashtag. It received 132,051 likes, 702 comments and 650 shares.

 

Top Facebook posts

1. Sennheiser Singapore
Engagement Score – 1,000

2. Cadbury Dairy Milk Philippines
Engagement Score – 1,000

3. Prudential Malaysia
Engagement Score – 1,000

 

Top Tweets

1. Gatorade Philippines
Engagement Score – 1,000

2. Savlon India
Engagement Score – 1,000

3. KFC Malaysia
Engagement Score – 1,000

 

Top Instagram images

1. Lazda Philippines
Engagement Score – 1,000

2. AirAsia
Engagement Score – 942

3. Vivo India
Engagement Score – 928

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
 

 

Source:
Campaign Asia

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