yahoo

Feb 18, 2022

Yahoo's APAC head discusses the future of ad tech sales

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse

May 4, 2021

Yahoo launches a brand campaign on the heels of Verizon Media sale

The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.

Oct 9, 2019

Why Verizon Media says its closer to playing offense

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

Apr 11, 2019

How a tea brand inspired Taiwan office workers to dream

CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.