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Back to take-off: Harnessing digital-first solutions amid the travel revival
After staying grounded indoors, people are ready and raring to take off to their next travel destination. Here’s how brands can tap into consumers’ renewed wanderlust with digital-first solutions.
Harnessing the defining qualities of ATV will set apart winners in APAC
As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
Creative Minds: Yahoo’s Zoe Cocker loves to watch horror movies when home alone
The head of innovation and creative studios at Yahoo on the craziest thing she’s ever done, and her love for theatre.
Yahoo heralds era of ‘transformational growth’ at 2022 APAC Growth Summit
The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”
Yahoo's APAC head discusses the future of ad tech sales
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
The identity evolution: Yahoo’s vision for a community garden in a post-cookie world
Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.
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