The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.
Global push includes Singapore, Hong Kong and Taiwan.
CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.
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