yahoo
Yahoo launches a brand campaign on the heels of Verizon Media sale
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
Why Verizon Media says its closer to playing offense
EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
How a tea brand inspired Taiwan office workers to dream
CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.
Oath VP Rico Chan opens up about SEA expansion
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
Oath's first campaign aims to showcase its brands and reach
Global push includes Singapore, Hong Kong and Taiwan.
How Yahoo teamed up with Gleneagles hospital & WTA to promote health
CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.
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