yahoo

May 4, 2021

Yahoo launches a brand campaign on the heels of Verizon Media sale

The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.

Oct 9, 2019

Why Verizon Media says its closer to playing offense

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

Apr 11, 2019

How a tea brand inspired Taiwan office workers to dream

CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.

Sep 26, 2017

Oath's first campaign aims to showcase its brands and reach

Global push includes Singapore, Hong Kong and Taiwan.

Apr 5, 2017

How Yahoo teamed up with Gleneagles hospital & WTA to promote health

CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.