Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.
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