Jul 28, 2022

Harnessing the defining qualities of ATV will set apart winners in APAC

As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising

Jul 7, 2022

Creative Minds: Yahoo’s Zoe Cocker loves to watch horror movies when home alone

The head of innovation and creative studios at Yahoo on the craziest thing she’s ever done, and her love for theatre.

Feb 18, 2022

Yahoo's APAC head discusses the future of ad tech sales

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse