google

1 day ago

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

May 2, 2021

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

Apr 21, 2021

Joanna Flint on leaving big tech and the evolving the role of a CMO

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.

Apr 20, 2021

Ex-Googler Joanna Flint takes up new global role at Mandarin Oriental

Campaign speaks to Flint exclusively about her new role as chief commercial officer, superseding chief marketing officer Jill Kluge, who is set to depart in September after 30 years with the hotel chain.

Apr 14, 2021

Ending the duopoly's free lunch

Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

Apr 7, 2021

Google vaccine ad is a hopeful look at post-pandemic life

The emotional spot reminds people of life before quarantine and encourages everyone to get vaccinated.