google

2 days ago

Google enters DOOH space: What does this mean for marketers?

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

Sep 5, 2022

Asia-Pacific Power List 2022: Sapna Chadha, Google

The Google marketer is a keen believer in promoting gender equity, bridging the digital gap, and using the power of technology to empower underprivileged communities.

Aug 24, 2022

Is Google's helpful content update helpful to PR?

The search engine change will prioritise results that provide ‘unique, authentic information’ to readers over SEO-optimised content.

Aug 23, 2022

Google calls out Apple on messaging standards

A new New York-based campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.

Jul 31, 2022

‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.