Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
The U.S. Department of Justice grilled a Google executive on Friday on internal comms policies the government alleges were used to conceal anticompetitive conversations.
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
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