Google enhances ads portfolio with new AI-powered products
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
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Rethinking SEO: How Google's AI Overviews are changing the game
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
The AI-powered imperative: How marketers can reach today's evolved consumer
As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.
Google may no longer be the ‘Godfather of search’ as AI tools gain ground
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
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Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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