google

Apr 7, 2024

Google reportedly planning to charge users for its AI-powered search

Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.

Mar 30, 2024

Google redefines ‘top ads’

Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.

Mar 28, 2024

Google says AI has amplified fraud while helping it remove bad ads

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

Mar 27, 2024

Google tests offsite retail media capabilities within Search Ads 360

Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.

Mar 11, 2024

Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics

Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.

Mar 7, 2024

IWD 2024: Google's Sapna Chadha on how Singapore can increase women's board participation

Google's Sapna Chadha shares her journey as a female leader in a male-dominated industry in the first part of our International Women’s Day 2024 coverage.