Adland reacts after Google rolls out further ad controls for users globally
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.
Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021
The company also took action against Russian state-funded media.
Google Cloud opens up Media CDN to publishers
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
Google’s APAC head of privacy on how marketers can gear up
Jessica Martin on how Asia marketers should be privacy-ready, the promise of Topics, and why Thailand is ahead of the pack in privacy awareness.
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