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4 days ago

Is dot-AI the new dot-com?

The dot-com boom transformed how we communicate, shop and do business—forever changing the way we navigate the intersection of innovation, regulation and valuation. Could AI now do the same, asks Finn Partners’ Sabrina Guttman.

Jul 7, 2024

How TikTok overtook Google as gen Z’s go-to search engine

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.

Jul 4, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Jul 2, 2024

How agencies are safeguarding from being edged out by tech platforms

With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.

Jun 24, 2024

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

May 23, 2024

Google unleashes AI updates and adds greater controls to its ad products

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.