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Industry reacts to Google’s rumoured search partnership with TikTok
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
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Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
Internal communications takes center stage in Google antitrust trial
The U.S. Department of Justice grilled a Google executive on Friday on internal comms policies the government alleges were used to conceal anticompetitive conversations.
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Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
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