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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
Google redefines ‘top ads’
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
Google says AI has amplified fraud while helping it remove bad ads
Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.
Google tests offsite retail media capabilities within Search Ads 360
Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.
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