Staff Reporters
Nov 4, 2010

Five of the best international campaigns this week

From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.

Five of the best international campaigns this week

Mattel’s iconic Barbie doll has been an inspiration to children for over 51 years. To add a fresh twist to an old brand, Mattel’s Firedrill Productions in the US captures the voices of females aged six to 77 years old in this new 'I can be' campaign.

DDB Canada takes television back to basics with an animated ad featuring pages of illustrations containing print stills. The campaign is for Subaru’s WRX STi, and the ad, titled ‘Pure performance’, is made possible by the car speeding along the frames.

Everyone can be a film director with Nokia N8. Wieden+Kennedy London, along with the McHenry brothers, shoots Slumdog’s Dev Patel, Pamela Anderson, Charles Dance and Ed Westwick with only a Nokia phone for this short film ‘The commuter’. The filming took only four days.

Also from London, T-Mobile pulls together a flashmob with the help of Saatchi & Saatchi in this TVC titled ‘Welcome back’. The event, also filmed for TV airing, took place at Heathrow's Terminal 5, welcoming arriving passengers. 

AKQA San Francisco celebrates American track and field with microste ‘Defiant’ for Nike. The animation in bright highlighter-colours travels back to the 70s when runners Bill Bowerman, Phill Knight and Geoff Holister from the Athletics West team made history for the nation.

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