The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?
Ad agency SuperHeroes presents: "The Power Nap Dress."
An audio-visual feast to celebrate the brand's 30th anniversary.
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
A merging of online and offline in a wild neon-lit activation.
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