May 5, 2022

Imagine if Cleopatra wore jeans

Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.

Mar 24, 2022

Could the next style capital rise in the metaverse?

Decentraland hopes to join Paris, London, New York, and Milan as a style capital and many, many brands are joining in.

Feb 22, 2022

What can luxury brands learn about storytelling from Gucci?

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?

Feb 11, 2022

Adidas defends decision to tweet image of bare breasts

There appeared to be two schools of thought surrounding the campaign: Controversy around the blurring of nipples in the Instagram version of the ad as well as the use of bare breasts as 'titillation'.

Feb 6, 2022

One year on: How are fashion’s boycotted brands faring in China?

H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?

Oct 21, 2021

Squid Game inspires fashion, art and culture to die for

INSPIRATION STATION: The Netflix megahit is not just a gruesome take on the horrors of capitalism; it’s also a piece of content by which artists and creators are heavily inspired.