fashion

Mar 13, 2023

How Burger King inspired a brown fleece fashion trend in Korea

Innored's 'Chicken King Fashion Week' campaign allowed anyone in Korea wearing garb resembling fried chicken skin to get the chance to have a free sandwich.

Jan 31, 2023

What is the secret sauce behind Lululemon’s popularity in China?

The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?

Jan 18, 2023

Fashion NFTs total $245 million in sales. Can brands harness success in 2023?

Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?

Dec 6, 2022

Fashionably ate: Why luxury fashion brands are entering F&B

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?

Nov 3, 2022

Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week

The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.

Oct 18, 2022

Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing

The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.