fashion

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Valentino’s haute couture-meets-streetwear experiment in China
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Nov 21, 2019

Valentino’s haute couture-meets-streetwear experiment in China

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

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Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line
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Oct 9, 2019

Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line

Ad agency SuperHeroes presents: "The Power Nap Dress."

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Photos: G-Star Raw's experiential show pulls out all the stops
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Sep 30, 2019

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

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Making a statement: when fashion meets protest
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Sep 20, 2019

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

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'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads
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Sep 12, 2019

'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?

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Photos: Zalora launches ‘interactive playground’ for brands
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Sep 12, 2019

Photos: Zalora launches ‘interactive playground’ for brands

A merging of online and offline in a wild neon-lit activation.

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