fashion

Jul 23, 2020

Do Chinese millennials want diversity in fashion ads?

While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.

Nov 21, 2019

Valentino’s haute couture-meets-streetwear experiment in China

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

Oct 9, 2019

Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line

Ad agency SuperHeroes presents: "The Power Nap Dress."

Sep 30, 2019

Photos: G-Star Raw's experiential show pulls out all the stops

An audio-visual feast to celebrate the brand's 30th anniversary.

Sep 20, 2019

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

Sep 12, 2019

'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?