Feb 3, 2021

Women to Watch Greater China 2021: Vivian Yong, Wieden+Kennedy

Vivian Yong brings a multicultural background and a degree in cultural studies to bear in creating work that moves consumers for top-tier brands in China and beyond.

Jul 19, 2018

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

Mar 19, 2018

Agency Report Card 2017: Wieden+Kennedy

We assess Wieden+Kennedy's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Jan 31, 2018

Nike creates original song to reach Korea's 'senegis'

Multiple celebs and athletes appear in 'Run it', Wieden+Kennedy Tokyo's latest work for the South Korea market.

Nov 1, 2017

China to Zhou Qi in new Nike ad: 'Don't come back'

TV spot from Wieden+Kennedy Shanghai stokes national pride with a tough message for the young NBA player.

Oct 12, 2017

'You can't guarantee a win', but brain damage is a near certainty

OPINION: Is an association with boxing in Nike's best interest?