Vivian Yong brings a multicultural background and a degree in cultural studies to bear in creating work that moves consumers for top-tier brands in China and beyond.
Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.
We assess Wieden+Kennedy's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
Multiple celebs and athletes appear in 'Run it', Wieden+Kennedy Tokyo's latest work for the South Korea market.
TV spot from Wieden+Kennedy Shanghai stokes national pride with a tough message for the young NBA player.
OPINION: Is an association with boxing in Nike's best interest?
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