automotive

Dec 13, 2022

Major auto brands linked to forced labour in Uyghur region

Based on a damning new report, brands such as Honda, Volkswagen and Mercedes-Benz are shown to have ties to forced labour in China. These claims are primarily associated with the production of steel and aluminium used in the making of nearly every major car part.

Sep 13, 2022

Škoda reviews global advertising

Car marque is working with The Observatory International.

Aug 11, 2022

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Nov 5, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.