automotive
Major auto brands linked to forced labour in Uyghur region
Based on a damning new report, brands such as Honda, Volkswagen and Mercedes-Benz are shown to have ties to forced labour in China. These claims are primarily associated with the production of steel and aluminium used in the making of nearly every major car part.
Škoda reviews global advertising
Car marque is working with The Observatory International.
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Bentley Motors appoints global lead creative agency
London-based iX given lead creative and strategic agency status.
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
The automotive industry’s inflection point: A consumer’s view of an industry in accelerated transition
A whopping 87% of customers in the key Asian markets mentioned that they will soon be in the market for a new car. Of these, 24% expected their vehicle purchase to happen within the next six months.
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
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