automotive
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Trigger warning: This Hyundai ad is scary on purpose
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Who's driving brand recognition in Asia-Pacific's automotive sector?
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
It’s about building experiences, not just selling cars
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
Automotive marketing in China: Time for a re-think
A new approach is required as the effectiveness of touchpoints in the auto category declines.
Alibaba and Ford make splash with auto vending machine
Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.
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