Car marque is working with The Observatory International.
London-based iX given lead creative and strategic agency status.
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
The automotive industry’s inflection point: A consumer’s view of an industry in accelerated transition
A whopping 87% of customers in the key Asian markets mentioned that they will soon be in the market for a new car. Of these, 24% expected their vehicle purchase to happen within the next six months.
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
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