automotive

Nov 5, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Oct 20, 2020

Trigger warning: This Hyundai ad is scary on purpose

AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.

Jul 16, 2020

Who's driving brand recognition in Asia-Pacific's automotive sector?

ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.

Dec 10, 2018

It’s about building experiences, not just selling cars

The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.

Sep 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

Mar 27, 2018

Alibaba and Ford make splash with auto vending machine

Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.