Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
A new approach is required as the effectiveness of touchpoints in the auto category declines.
Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.
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