Dec 23, 2016

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.

Oct 12, 2016

What Puma is doing right in Asia

Running, women and a move away from paid media added up to a winning formula in Asia.

Jan 13, 2016

SuperAwesome shines light on digital lifestyles of SEA children

SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.

Jan 4, 2016

BNP Paribas' Michelle Toy talks diversity and localisation

Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.

Aug 14, 2012

Hasbro Singapore appoints SPRG as AOR

SINGAPORE - Hasbro Singapore has selected Strategic Public Relations Group (SPRG) Singapore as its PR agency-of-record.

Nov 4, 2010

Five of the best international campaigns this week

From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.