Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.
Running, women and a move away from paid media added up to a winning formula in Asia.
SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
SINGAPORE - Hasbro Singapore has selected Strategic Public Relations Group (SPRG) Singapore as its PR agency-of-record.
From Barbie to Subaru, here is a selection of the five best international campaigns that broke across the world over the past week.
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