The tourism board has joined forces with Barbie to spotlight local talent.
Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.
Carat was incumbent in number of key markets for maker of Barbie.
The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.
Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.
'Dads who play Barbie', for Mattel by BBDO San Francisco.
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