Oct 26, 2023

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Oct 4, 2023

‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game

Reckoning with mortality is optional.

Sep 26, 2023

Hot Wheels teaches kids to embrace failure

The Mattel brand’s new campaign seeks to show parents that it builds resilience and fuels creativity.

Jul 23, 2023

'Barbie' isn't afraid to air Mattel’s previous missteps

Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.

Jul 16, 2023

The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz

The color pink is everywhere a week before the film debuts in US theatres.

Apr 27, 2023

Mattel introduces first Barbie with Down syndrome to ‘counter social stigma through play’

The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.