Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Reckoning with mortality is optional.
The Mattel brand’s new campaign seeks to show parents that it builds resilience and fuels creativity.
Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.
The color pink is everywhere a week before the film debuts in US theatres.
The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.
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