Jul 16, 2021

Barbies don garb from Love, Bonito in brand collaboration

The Southeast Asia fashion brand partnered with Mattel to create a limited-edition collection of dolls representing four different body types, while also introducing a social-impact initiative.

Nov 4, 2019

STB teams up with unlikely mascot in new campaign

The tourism board has joined forces with Barbie to spotlight local talent.

Oct 31, 2019

How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment

Earlier this decade, parents were shunning Barbie because they didn't see her as a good role model for girls. That has now changed, according to Barbie's brand chief.

Jul 17, 2019

UM wins Mattel media across Europe and Asia

Carat was incumbent in number of key markets for maker of Barbie.

Apr 29, 2019

It's the agency's job to understand brand vision: Mattel Brands

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.