AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
AKQA continued to change shape in 2021 as it became the target of more mergers—although its integration with Grey has been mysteriously quiet. While AKQA figured out its identity, it was distracted from progressing in key areas like DEI.
Loewe's Aika Sawai on more liberating roles for women in Japan's luxury sector and the need for bold agencies
Loewe Japan's director of marketing and communications opens up on her move from agency to brand and the ongoing challenges of digital luxury experiences.
WPP agency has created a new design group to house Made Thought and two other design agencies it has majority stakes in.
Appointment part of leadership transition following Sam Sterling's promotion late last year
Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.
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