Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.
Six activists talk up jeans brand’s sustainability credentials.
Founded by Rachel Barek and Brian Skahan, this agency staffs accounts with experienced principals and leans into flexible talent.
AGENCY REPORT CARD: After years of putting art ahead of science, BBDO found itself in a tougher spot than others in a pandemic-plagued year with less scope for grand creative campaigns.
AGENCY REPORT CARD: The nature of AKQA’s work meant it was well-placed to help clients navigate the shift to online experiences during the pandemic. Now, the four-office APAC agency is strapping in for a bigger, bumpier ride in 2021.
Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.
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