Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.
The nature of AKQA’s work meant it was well-placed to help clients navigate online experiences for the first time, helping it sail through the pandemic. But it’s strapping in for a bigger, bumpier ride in 2021.
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
Sources say it was always WPP's intention that Grey and AKQA brands would co-exist 'for some time'.
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