akqa
Agency Report Card 2022: AKQA
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
Havas’ Laura Maness joins Grey Group as global CEO
Maness is tasked with refreshing Grey’s strategy and vision 18 months after merging with AKQA.
Michael Houston named WPP US president as AKQA Group CEO takes over Grey
The longtime Grey leader will oversee the holding company’s largest market as Ajaz Ahmed takes over leadership of AKQA Group.
Digital-savvy AKQA faces identity crisis
AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.
Agency Report Card 2021: AKQA
AKQA continued to change shape in 2021 as it became the target of more mergers—although its integration with Grey has been mysteriously quiet. While AKQA figured out its identity, it was distracted from progressing in key areas like DEI.
Loewe's Aika Sawai on more liberating roles for women in Japan's luxury sector and the need for bold agencies
Loewe Japan's director of marketing and communications opens up on her move from agency to brand and the ongoing challenges of digital luxury experiences.
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