David Blecken
Oct 21, 2016

Dentsu the most acquisitive group in 2016

A report from Results International notes strong demand for analytics and VR specialists.

Jerry Buhlman, chief executive of Dentsu Aegis, said Merkle acquisition provides powerful data-led capabilities.
Jerry Buhlman, chief executive of Dentsu Aegis, said Merkle acquisition provides powerful data-led capabilities.

TOKYO - Dentsu made the most acquisitions in the marketing sector globally between Q1 and Q3 2016, according to data from Results International.

The Japanese giant has made a total of 34 this year against WPP’s 27. It made 12 purchases in Q3, followed by WPP with seven. Results International highlights Dentsu’s US$1.5 billion purchase of Merkle, a US performance marketing company, as representative of the continuing strong demand for data-driven businesses.

The report also shows the increasing role of consultancies in the marketing communications space, with Accenture, Deloitte and IBM among the most acquisitive companies. Deloitte, for example, entered the virtual reality space with the acquisition of Kid Neon Images, an Australian 3D visualisation company. Deloitte expects 2016 to be worth $1 billion for VR.

Results International notes that while digital deals made up the largest sub-sector in Q3, there was also an increase in M&A involving PR agencies, with 28 transactions. Asia-Pacific accounted for 142 acquisition targets, compared to 325 in North America and 146 in Western Europe.

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.