ibm

Aug 31, 2022

How design thinking can solve systemic business problems

SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.

Jul 7, 2021

IBM CMO is taking ‘a completely new approach’ to B2B marketing

Carla Piñyero Sublett talks about her vision for IBM as it spins off its infrastructure services business.

Feb 3, 2021

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Feb 5, 2020

IBM CMO: With great technology comes great responsibility

“In many ways, Watson was the brand that introduced AI to society,” Michelle Peluso says.

Jan 8, 2020

IBM launches creative assessment tool

IBM's Advertising Accelerator will help advertisers and marketers better understand what creative elements resonate with their audiences.

Dec 20, 2018

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.