Jan 18, 2023
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
Jan 11, 2023
Global new-biz client spotlight: IBM, Virgin Red and Canon dominate tech billings
Publicis tops October’s most active sectors.
Dec 22, 2022
Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands
Publicis Groupe was responsible for more than half of billings in October.
Aug 31, 2022
How design thinking can solve systemic business problems
SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
Jul 7, 2021
IBM CMO is taking ‘a completely new approach’ to B2B marketing
Carla Piñyero Sublett talks about her vision for IBM as it spins off its infrastructure services business.
Feb 3, 2021
IBM names Carla Piñeyro Sublett as CMO
She’s replacing Michelle Peluso.
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