ibm

Jul 7, 2021

IBM CMO is taking ‘a completely new approach’ to B2B marketing

Carla Piñyero Sublett talks about her vision for IBM as it spins off its infrastructure services business.

Feb 3, 2021

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

Feb 5, 2020

IBM CMO: With great technology comes great responsibility

“In many ways, Watson was the brand that introduced AI to society,” Michelle Peluso says.

Jan 8, 2020

IBM launches creative assessment tool

IBM's Advertising Accelerator will help advertisers and marketers better understand what creative elements resonate with their audiences.

Dec 20, 2018

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

Mar 1, 2018

AI cheat sheet: The basics of Einstein, Albert, Watson and friends

What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.