ibm
The Information
Mar 14, 2024
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Nov 17, 2023
IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts
IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content.
Aug 23, 2023
‘It’s moving from storytelling to story-showing’ – IBM comms chief on AI
Jonathan Adashek, chief communications officer and SVP, marketing and communications, at IBM, says the corporation can’t be ‘all talk’ when it comes to the latest AI technology.
Jan 18, 2023
Kevin Nelson joins Ogilvy as WPP’s global client lead for IBM
He replaces John Dunleavy who recently left to join McCann North America as CEO.
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The Knowledge
Jan 11, 2023
Global new-biz client spotlight: IBM, Virgin Red and Canon dominate tech billings
Publicis tops October’s most active sectors.
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The Knowledge
Dec 22, 2022
Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands
Publicis Groupe was responsible for more than half of billings in October.
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