merkle
40 Under 40 2022: Sanchit Mendiratta, Merkle
With a keen eye for all things marketing and CX, Mendiratta has been instrumental in the growth of Happy Marketer from its early beginnings to the time the business was acquired by Merkle and Dentsu International in 2019.
B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Dentsu China appoints new CGOs for Media and Merkle
Former IPG Mediabrands China MD Alex Tan joins Dentsu as Media CGO and Richard Wu from Charoen Pokphand Group moves to Merkle in the same role.
John Riccio named president of Merkle APAC
Riccio expands his remit from ANZ and replaces Zhengda "Z" Shen who retires in July.
Dentsu's Merkle B2B absorbs Gyro and Merkle DWA
Combined entity will be led in Singapore by Rhys Taylor, who has led the Asia Pacific offices of Gyro since 2020.
Dentsu launches Merkle in Taiwan
Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.
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