EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom.
Derek Huang, former head of marketing shared service at Yum China, returns to Dentsu to lead Merkle China, succeeding Hawk Liu.
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
With a keen eye for all things marketing and CX, Mendiratta has been instrumental in the growth of Happy Marketer from its early beginnings to the time the business was acquired by Merkle and Dentsu International in 2019.
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
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