Riccio expands his remit from ANZ and replaces Zhengda "Z" Shen who retires in July.
Combined entity will be led in Singapore by Rhys Taylor, who has led the Asia Pacific offices of Gyro since 2020.
Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
Five months after growing Isobar's offering in Australia with the addition of Accordant, the agency has become the latest target of consolidation.
The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
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