The new offering will tap the expertise of some 2,000 people already working on health-related business across the network’s agency brands.
Amicus, Davanti, DWA and Gyro are folded into Merkle Australia, while CX consultancy Accordant is integrated with Isobar.
The unit already employs 1,000 people, serves over 100 clients and manages $16 billion in global billings.
Craig Dempster, currently president of Merkle Americas, will take over as global CEO on June 1, as longtime chairman and CEO David Williams changes focus to a group CRM role.
Top managers are in line for further $60m from retention scheme.
The India-based data and analytics company has more than 1,800 staffers worldwide.
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