The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
International associations and PCOs can plan their upcoming conferences using 360 videos.
VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
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