virtual reality
HK partners sign on to develop 'Mega City' virtual hub
Entrepreneur Adrian Chang, Sun Hung Kai and PwC are among those who will develop experiences in a new cultural hub within metaverse-like gaming world The Sandbox.
How to successfully run a virtual event (and mistakes to avoid)
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Sir John Hegarty would like to see you. Yes, you
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Asics hosts virtual-reality shoe launch
Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.
Melbourne launches VR ‘journeys’ to upgrade site visits
International associations and PCOs can plan their upcoming conferences using 360 videos.
Yes, VR can be used in pre-production too
VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.
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