virtual reality

Oct 22, 2020

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Aug 5, 2020

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.

Apr 2, 2020

Asics hosts virtual-reality shoe launch

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.

May 21, 2019

Melbourne launches VR ‘journeys’ to upgrade site visits

International associations and PCOs can plan their upcoming conferences using 360 videos.

Apr 26, 2019

Yes, VR can be used in pre-production too

VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.

Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.