virtual reality
Will NFTs gain real currency in adland?
As Madonna makes her vagina available as an NFT, what is happening in the world of blockchain and crypto? And is adland capitalising on it?
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How should brands measure ROI in the metaverse?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
Imagine an immersive VR experience… in your gut
An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
HK partners sign on to develop 'Mega City' virtual hub
Entrepreneur Adrian Chang, Sun Hung Kai and PwC are among those who will develop experiences in a new cultural hub within metaverse-like gaming world The Sandbox.
How to successfully run a virtual event (and mistakes to avoid)
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
Sir John Hegarty would like to see you. Yes, you
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
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