As Madonna makes her vagina available as an NFT, what is happening in the world of blockchain and crypto? And is adland capitalising on it?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
Entrepreneur Adrian Chang, Sun Hung Kai and PwC are among those who will develop experiences in a new cultural hub within metaverse-like gaming world The Sandbox.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
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