deloitte
Matt McGrath named Deloitte global CMO
Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.
These new ads go for chuckles amid COVID-19
Australia campaigns for Aldi and Suzuki, by BMF and Deloitte Digital, respectively, try to play the situation for laughs, with some success.
Deloitte Digital's Heat creates diversity ad score test
The goal: Prove the business impact of inclusive advertising.
CMOs need to champion brand building
Not enough CMOs are setting the agenda in their business, despite the role being more complex and critical than ever, say David Phillips and Adrian Mills of Deloitte Australia.
Manulife tipped to consolidate its APAC creative business
The insurer currently works with a mix of agencies throughout the region.
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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
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