Staff Reporters
Aug 6, 2020

Matt McGrath named Deloitte global CMO

Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.

Matt McGrath
Matt McGrath

Matt McGrath, Deloitte's chief marketing officer for Asia Pacific and Australia, has been promoted to the role of global CMO, beginning September 1, 2020, following the retirement of US-based incumbent, Diana O’Brien.

McGrath will retain his role as Deloitte Asia Pacific CMO and remain based in Australia, leading Deloittle's global network of marketing and business development teams and the creative development of signature global marketing campaigns.

But the Australia CMO role will now be handled by Rochelle Tognetti, a 13-year veteran with extensive digital marketing experience who was previously COO of Deloitte’s Australian marketing team.
Rochelle Tognetti
McGrath joined Deloitte in May 2017 from Australian broadcaster Network Ten where he was chief brand officer, following an advertising agency career serving as both CEO and executive creative director of Y&R Brands of Australia and New Zealand.

“This is an incredible achievement for Matt and an acknowledgement of his world-class creative work,” said Peter Forrester, Deloitte Australia’s managing partner of clients, industries and markets.  “Since he joined us, Matt has led the Australian marketing team to create award-winning work, successfully raised Deloitte’s brand profile in Australia and driven new business collaboratively across the Asia Pacific region." 

Forrester notes McGrath was instrumental in developing Deloitte's first global advertising campaign, Make Your Impact, in 2018, and has championed the value of one global Deloitte brand.

McGrath said he looks forward to collaborating with Tognetti to further develop that brand. Tognetti will be supported by the appointment of Carmen Roche to the new role of chief operating officer for clients, industries and markets, the firm’s operating unit which integrates marketing with client delivery. 


Related Articles

Just Published

12 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.