Staff Reporters
Nov 1, 2021

Dentsu appoints Yasuharu Sasaki as chief creative officer

He will lead a team of over 800-plus team at the network.

Dentsu appoints Yasuharu Sasaki as chief creative officer

Dentsu has appointed Yasuharu Sasaki as its chief creative officer. Sasaki will lead the 800-plus team of creatives at the company. With a background in computer science, Sasaki joined Dentsu in 1995 and trained as a copywriter, only to become one of the first interactive directors at the agency and became known early-on for his push to merge creativity and digital technologies. 

After stints at IconNicholson, StrawberryFrog, and Dentsu America, he became one of the youngest executive officers, to lead one of the largest creative teams in the world as a single agency. 

Hiroshi Igarashi, president & CEO, Dentsu said, "... With Yasuharu Sasaki's leadership, I believe our creatives will thrive more than ever, and help our clients' growth by integrating our collective knowledge, experience, expertise, and creativity in any area of business."

Sasaki added: "I'm looking forward to working even more closely with our business partners and colleagues around the world on exciting and new challenges, placing creativity at the heart of our work." His accolades include awards at Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia, and Adfest.

Sasaki was appointed jury president of Creative Data Lions at Cannes Lions 2019. He was also Digital Jury President at D&AD 2020; Digital, Mobile, and Digital Craft Jury President at Spikes Asia 2021; and Brand/Communication Design Jury Chair at the 100th ADC Annual Awards.

 

Related Articles

Just Published

3 hours ago

Why the current economic climate presents the ...

Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.

3 hours ago

The Adani Group shows India it can get things done

The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.

3 hours ago

PepsiCo elevates Tarun Bhagat as CMO

He had been PepsiCo's senior senior director of marketing for international beverages.

3 hours ago

China social media in 2023: The brand guide to ...

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Photo: Louis Vuitton