Coca-Cola and Adidas emerge on top ahead of the FIFA World Cup

In a recent study by MEC, both brands consistently emerged as top mentioned sponsors in terms of spontaneous sponsor awareness. This is partly based on the long-standing sponsorship and association with the World Cup.

As a first-time sponsor, Sony has made an impression in China and Thailand, coming fifth and third in the sponsor list. The level of awareness is anticipated to increase with the brand’s rising involvement in soccer, having been a UEFA Champions League sponsor since 2006.

World Cup fever has definitely hit the region – interest from China, Singapore and Thailand is particularly high.

Meanwhile, a survey by MEC following the third series of the Indian Premier League (IPL) has revealed Vodafone as the most recalled brand associated with the sporting event. Vodafone surged ahead of DLF in terms of total recall. Other brands that gained significant recall compared to the second seaon of the IPL included Samsung, LG, Nokia and Pepsi.  

Sachin Tendulkar and Mumbai Indians emerged from IPL 3 as the most popular player and team. 

87 per cent of Indians believe that the IPL will become even more interesting as the seasons progress.