Kate Nicholson

Deputy Editor

Kate joined Media in July 2009 as deputy editor. She has been with Haymarket Media Asia since 2006 also working on CEI Asia, a business events title. Kate has also spent over four years at Haymarket’s London office as a reporter for Media’s sister title Campaign. Kate is based in Hong Kong.

Jun 20, 2011

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

Jun 13, 2011

Profile: Nikon's Kimito Uemura on the brand's future

Kimito Uemura, Nikon HK general manager international marketing, concedes getting the Nikon message across can prove difficult.

May 20, 2011

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

May 19, 2011

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

May 16, 2011

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

May 16, 2011

Ogilvy hires brand strategy director in Sydney

SYDNEY - Ogilvy Sydney has appointed Gerry Cyron as its new brand strategy director.