Kate Nicholson
May 20, 2011

Carat scoops Wanglaoji Herbal Tea planning business

SHANGHAI - Carat Media has won the planning business for Chinese herbal tea brand Wanglaoji's red can in China.

Euro RSCG currently holds the advertising account for the herbal drinks brand. In May 2009, WE Marketing Beijing won the creative development business for one of Wanglaoji’s communication campaigns for 2009 and 2010.

The brand held its first ever media pitch in 2005, handing duties for a charged-up media budget to Mindshare ahead of a major marketing push for the following year. Media was formerly run in-house.

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