Kate Nicholson
May 16, 2011

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

The campaign is a collaborative brainstorm open to all Singaporeans, not just the traditional car enthusiasts. It leverages the full spectrum of digital media channels and platforms to engage the next generation of drivers. The campaign aims to empower everyday people by offering them a chance for their ideas to become reality.

Participants are encouraged to share their thoughts on innovation at Firstthoughts.com.sg. Mercedes-Benz engineers will evaluate and incorporate the best ideas into...

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