indian premier league

Jun 22, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016.

May 9, 2013

Indian Premier League evolves into platform brands can't ignore

The energy and story of the IPL is now building strong momentum. Brands need to raise their game too, treating the IPL as a strategic opportunity—not just a tactical no-brainer.

Aug 23, 2011

Twenty3 selected to handle PR, media duties for Melbourne Stars

MELBOURNE - Sport and entertainment marketing consultancy Twenty3 Group has been appointed as the PR and media agency for cricket team the Melbourne Stars.

Aug 2, 2010

Increasing the scope of competitors can increase profits

More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.

Aug 2, 2010

Increasing the scope of competitors can increase profits

More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.

May 28, 2010

Coca-Cola and Adidas emerge on top ahead of the FIFA World Cup

GLOBAL - With three weeks to go to the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers' minds in Australia, China, Singapore and Thailand.