Enters deal with StarHub
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
Vivo had taken over sponsorship rights from Pepsi 2016.
The energy and story of the IPL is now building strong momentum. Brands need to raise their game too, treating the IPL as a strategic opportunity—not just a tactical no-brainer.
MELBOURNE - Sport and entertainment marketing consultancy Twenty3 Group has been appointed as the PR and media agency for cricket team the Melbourne Stars.
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
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